Hay Day Community Forums

Hay Day Community Forums

480 Game Center Names

cats	Pyraxen	Rynb8	guyzzz	Immizgina
Andersenxx	Kathntharon	Marco Bezzi	Carinetcl	Giggler1965
lamiah2o	hunty226	Patrick_meyers	JAR1127	(=)HST(=)
SneakyGorillaMan	Supperbrian	Mznpopman	paul.eastman	Maryeliz3
MindoPod	smorgscat	Santjew	Kyrassa	d4rc.
e.t rocks	Zoltish	NFBlue	Mythrust	Gemjayde
Gabrielle_212	domadh	MommaSnoopy	snowman2608	Lizzielaw80
EDYYG	Puarin2nd	Jrwoods86	NoHope2011	.*[ABBY12]*.
Ruben1294	Kjura117	tareq5	caibird	Vicki Vermaak
Hughes Krotu	Lmla82	fifi0723	TINEKEZIGGO	PIANIN
Swisscakemama	Karen072286	Erendis	Dge464	afreen2012@facebook.com
Xxchloeeexx	TLFulford	mateo.piantelli99	CBundy55	nyvang
Sophie1579	Dziki2	izzielovesdance	0412le	Hairfarmerjess
nikkiseth	JylaStar	reciept	Ravi1850	Tam1967
aikikoki	darthsmurf 66	logdata	wilsonjonathan	beareance
joonseolee	n_nkc	Wardenkyle	Jaguarboy-1	Dc3218
Hyper kiki	Leon849	Chestnut	**RazorJ**	Winn.john
Emmie25*	LIZ 83	TCCB86	The_World_Traveler	Elyorta
1minatur	San kroepoek	Sharky782	Mystraca	Cody.76
Pixiedust~*	dermitohne	Versace_1s	SimplyLydia	Neuhauzen
c4mill4b	Kaiser Skaira	Ogglebog	revant147	Familjennw
tuankhoa	idanseo	4NDYFUN	s_jamal	elisabethdyre
Valaquill	00MUSTANGGT	Vesylum	summ3rleah	Noah Beatz
gillybean453	Berkeley82	bøvling	zandernwn	m31.69
IAmJulesVerne	/Katja	Annagrecia25	j.capelo	Steph8569
Rens1966	AKMK2012	SFKrystal	Alexruckus	sodalil
Brycebtm	_Rosie_	pungy 83	williamlee1994	happymayo
HENWORTH1	Angrymuffin2	Held op sokjes	angela.188	Vickie1962L
seula28	B37hm4ff3	Dylanchoifirst	mcannataro	Winnie.2510
Rhanse04	YeeMeYee	Dimelza	noodleman614	sunflower974
brokenpurple78	brandy_00	!-JaRoD-!	Makemslayer1892	Ccxoxo31
MEL.GARCIA	Egagzsjboy	jemma867	amaliapapee	Sar15034
Anastasiaxinos	Juhuundso	vvvpigeon	TreeBeGreen	Katsbest
Gorman1997	phoenix 49	Zwuggls Farm	VampireQT	Ryanpmcg
XSolaraX	cosmo2503	morphyx	*_o5car_*	skydr4g0n179
ang.grim	~(---)~	Canadian JCat	BeMa10411	Jaimemac79
djul79	Snowflake1214	[- FIBY -]	E_Meier	boydster1234
drizzymcmb	YUMMİ 76	HexCatty Preple	scottkey	dontdropthe
holyredbeard	omagardwtf	peyton0110	muhlissuh88	lytaren
Boyzeedza	xalltimelowx	mandapoo530	ShoPerman	Ksheezy buky
Howdy Hills	mayangkulit	Pri tashiro	ivo131617	Coldplay
NYHOUND	sjynesia	Norwaydude45	Davin0606	mamacookie(-:
-drewmd-	long 51	NIKHILVENKAT	-%loula%-	Prumuffin
elniakin	PLAYER852	Rudybabypug	*Angalee*	aadvcerd
Losthors	long51	..LISA-KAY..	Katiebug1008	safaric001
Yala Spring	cathybytes	Bstalvey	Bast:an	simplixity
Bababoôey	Iloveappleoz	Kpmikelz	VMCC88	michellemaries
LoraBU	Quasyt	pmtoon	LNate93	Asland
<kristof>	milldog2010	jnejung	jkignasiak	Asland69
Husnisse	wijzeuil	byorack	Hannah Montana	Waltdisney666
Nikita~	Caaartteerr	ARMillerWolfe	4dorkable	HARLEYPPL
AManCalledTrent	Charlotte Casillas	bsirois	Jojo101	Marybeth1104
itzjas0n	qbarrr	geyero	Jojo101101	DINDA_MANIEZZ
R38ECCA	melray1228	aa978	GGFIV5	ms.ling
adagala	Marelbp	Camwno	Vic Hartley-Rush	Olya78
Emilygb$	lili2673	charlie7m	* Meooork *	Audreycat780
sakuraaar	bernardoboi	k.black808	hoolagan066	Apd2212
iKenneD	linds.rk217	Ipad2	Gen-77	Borntoshop75
dizzfunctional	Sofie2509	yoloswagyolomoney	navixu	James30rock
soyeneko	Yokbua	ThaCarter5	Oscrx1	bbcjjicherry
condi30-06	JohanLeth	Rockyhorroratthedisco	PL1 99	Lokifarbaute
Rezor888	kozuwelwel	1KnitWit35	AshD756	MstrWrks99
Fransiscacitra	snicoldude	lunakitty9	kor_knock	sand_moon
Libya720	beatzmongolz	purplehazee1	yang171281	Integralz
Munir3	jjlovely777	M1keTV	cconner23	PurpleSpiralJoy
nogay23	ooze rat	_<[ZachAttack99]>_	Toast M.	kbaby2013
Gg.you	Hawkstrider	Lina!<3	CammoAmmo	jacqueline365
slammieoo	Zsi1981	Cowm4ma	Krinishiwa	Silverwolfe97
(>-Rolfenator-<)	Zicandar	Thervzoo	PAULM1892	Mect1c
leannespock	brit.xo	232nathan232	Tinkazzx	highlightman
BOBBOBBOBCUBED	balasguy	Ahmad Abdullah Shahid	[++EDINAK++]	simone9178
madie811	MiMi99	Stripedpants	Fordepue24	MissBailey1981
stormumriken	57flathead	dajamonae15	mrsk.elly	itsmeshawie
Monklets	Tanawat7	Gudrun78	mimileny	Carol9944
Natalansmommy	tricia19820	Vonaroo13	Kay_Tip	irinamarcella
FishJY22	efa-o	boebbele	Bleri	DizzyDi31
yakhfa	Shauna221092	summersayre	lolojhorn	sprinkles731
Graciebabe420	TAM1993	MyaMN	Dynna	Linz8641
Jheathster	[radiohead]	MLIFE4	Diannameyer	ocgirlsue
Cashywashyy	the captain of chaos	ledoyenland	nicole3064	Vanillabug
Shariberryboo	Eleynia	Tsvetisa	:--Brooke32--:	Amordemivida40
pwtphoto	gelmo99	*lonnie74*	Swetzzy	idef1ks
o0oliveland0o	Nibbbles1995	chamorrita315	mamaried	killer19923
twainweck	luvnin	Tonya32978	!#laeti#!	jakobvj
darksteel622	yom agblt	Arahulk	Whisper Jesus	Philipa7x
JLR 49	LEENIEX	pandah2013	Gigi71770	utdanevw
croryn74	TLD13493	Splityarn	Dw4ua	Luccassivi
gwenevereeee	GRACEANDOWEN	JANNE SANCHES	LOTKAL2	s1v497
MidoOat	chickenx	yummi 76	FROGGY50	ACAV74
INBS-KR	RandomAnt	LeiiyOmfg	jjtimes6	TEDDYRHUNDER
Ladynek	(Tilti)	Pt1999	chantel901	MaBuTato
Bsbull14	Jimbie	Henry.James.Edwards	devilishshy	Marigenie
budapal	charbs1978	AZUREMOON	Philfc83	-=NJoy=-
Carster14	flakita87mary	CelestesVoice	*~Shadybrook Lane Farm~*	517CASI
Wolfgang Zabala	vgenjr	nvreatyelosno	yaya.yosunarto	Jazine2
Prmom1	mduha123456789	roxixane	1Milotis	aris.han
*--*Moomin*--*	stormycats	fuggl	brittrebecca	Sandyfield81
RAFAELG305	Axxellfr	LISA_150	jokesbenny	Carmendejong1991
*![M4X]!*	Nlorinshel	ivan159951	kazza0506	Uniqquelyme
Ducky R	Titanilvernia	4momo401177	drnawazusman	~Pikito
Phillip	KLNMRMN	AwesomeYears	Robertobadjo	DeathWalkers
Mellywelly13	Annacee3	Jennpris	mandyw40	C&KH&H
-=>tyler<=-	Jackson21wise	Big BoSs •¥	chilipeppersalt	JAS1047
sunnygarden7	Candye77	Immizgina	DKWJMM	manda182
Esther.seebacher	ponjooo	Kathntharon	Ginat	iNaaShh
gammy2xjesdhar	MTVhCarlos24	Tabby_1222	Lightbendyr	Prinsnero
:)Tracy49	splnty	Xxxscrappyxxx	materialgirl08	>VK<
hend_xxx	J3nny 35	elaberry5	Laurie~56	Jess4083
DieGabibi	dazhang	andhow2:)	Lauda75	{+}H.N.I.C{+}
**sweetmarie**	3xJoyful	Nichole8709	Lucy3321	Prime_justin
tiffamini	dh-nl	Quadcarl	Jaredboy001	Yfrasil
chriazz	heylady0515	esupr	MalloryShay	glfw1bldegl
1wru	Bthngrbz	(£)MACCA(£)	301. zeir	Becca8799
iTeachFiddle	Ivashulya	poppetsplace	zeneticanna	kdw6890
elbrewer83:	bubbles7*	Nikapepper13	bbug2811	DUSTYMUSTY
condolove	~frozenn~	Wertyfarmer	olindinata	Mad.sakia
jskawae	Tanguy Lepage	Chittendeb	M.P.P.S	Yaxley15
hudsun	Catz	Twintanja	FABII8182	itsmegzn
prudhvi.vejendla	Cats	Twin!81	Rmn_92	Noo0f

Build and Expand Your Hay Day Farm Without Spending Any Real Money

Game developer Supercell has already proven itself a superstar at topping the App Store charts in gross revenues, not just once but twice, with its extremely popular games Hay Day and Clash of Clans. How are these "free" games making so much money? Through the increasingly popular model of in-app purchases that allow users to spend real life money to buy in-game upgrades.

Before you decide to make Supercell any richer (and yourself any poorer), here are a few game tips that can help you build your farming empire without emptying your pockets.

First: Make Some Serious In-game Money
The game is set up with in-game NPC "customers" who come make outlandish orders for far less money than you would get from selling the exact same products to other players through the in-game advertising system. Ignore these customers unless they are ordering eggs.

Instead, spend a day or two selling all of your produce and crafted goods at your roadside stand. Most crafted goods will sell relatively quickly at the max price allowed by the game because other players want them to fill orders on their river boat once they have it open. If you max the price and then drop it back down by about 10%, your goods will fly off the shelves. You'll make a fortune in no time.

Second: Buy Building Materials with That Money
Once you have a decent amount of in-game money saved up, you can use it to buy the building materials you need without using any diamonds whatsoever. This includes upgrading your barn storage, upgrading your silo storage, and buying land plots to increase the size of your farm.

Find the materials you need through the ads that appear in your mailbox "newspaper" issues. You have to decide what you want ahead of time because this stuff sells FAST, but if you know what you want you can usually manage to make at least one successful purchase per "issue" of the in-game newspaper.

Because each issue lasts for several minutes, and because most issues contain no building materials at all, this process would be intolerably time-consuming if it weren't for a simple game-design principle built around memory management.

Game designers don't want to store anything on your iPhone (or iPad) that the game is not currently using. This frees up active memory, which makes App Store reviewers happy and gets the game accepted into iTunes. Furthermore, Hay Day is not played on Apple servers. It's played on proprietary servers controlled by Supercell. And Supercell doesn't want a lot of their server memory tied up with information you don't need.

What all this means is that the game doesn't hold on to those newspaper issues on either your iOS device or on its own server once the game gets disconnected. Leading us to...

Third: Know the Skinny on the Hay Day Trick
If you quit the game on your iOS device, the newspaper issue will de-spawn and when you restart the game you will get a new one without any waiting.

There's a trick to the trick, however, because you can't just hit the home button. All that does is put the game into the "background" without fully closing it. Hay Day will not disconnect you from its server for a few minutes of grace time, and your newspaper will not de-spawn. This is so that if you are just answering a quick text, for example, you can go back to your game right where you left it without having to reload everything.

Instead, press the home button to get out of the game, and then press the home button again twice in a row. This will bring up a row of apps along the bottom of your screen that you currently have open on your iOS device. Hold the Hay Day button until a red circle with a white dash in it appears, and press the red circle to shut it down. This will completely close out the game, disconnecting you from the Hay Day server and forcing the newspaper to de-spawn. (You might want to close out all of those other apps too, by the way, because apps running in the background can eat up active memory and drain your battery power.)

IMPORTANT: Make sure that you are closing out the Hay Day icon below the line at the bottom of your screen. Holding down any icon on the normal screen and then pressing the "x" that appears will delete the game from your device!

Now, if you happen to have two iOS devices running on the same account (an iPhone and an iPad, for example, or an iPhone and an iPod touch), you can force newspaper re-spawns even faster. Just start the game on one device and check the current newspaper issue. Don't like it? No problem. Start the game on the other device, and you will see an alert pop up on the first device saying that the server connection was lost. (Remember, both devices must be on the same account to force the server logout.)

Now check the newspaper on your second device. It's a brand new issue! If you like something, buy it. It's the same game on the same account, so you can buy things on either device. (This is why logging into one device forces the logout on the other. The game can only "talk" to one open version of the same game at a time.) When you're done, chose the "reconnect" option in the alert on the first device. And voila! Another new issue!

IMPORTANT: Be wary of doing anything besides scanning newspaper issues while hopping back and forth. If you plant crops on one device, for example, and then immediately switch to the other device, the game can bug and lose your crops. They won't show up in your fields, but they won't be in your silo anymore either. If you do buy something, go back to your home farm again before switching devices. This seems to force an inventory save, so you won't lose what you just bought.

You can hop between the two devices to your heart's content, using this method to buy as many upgrade materials as you need. Whether you're farming duct tape on one device or two, it's a little boring once you get the hang of it, but it lets you pour through thousands of player ads as fast as you can scan them rather than getting only a handful every few minutes. In an hour or two you should be able to rack up enough of what you need to make that barn or silo upgrade or that land purchase without spending any real money.

On the other hand, if this is just too painstaking and you absolutely positively have to have that next expansion right this minute, well then go ahead and buy some diamonds. Somebody needs to or else Supercell will cancel the game and I'll have to find something else to do with my free time.

How to unfriend someone from Game Center

Tap on the Game Center App Button



Tap on the "Friends" button



Scroll up with your finger



Tap "unfriend"

New Game Center Names Added

cats	carinetcl	Chiechie23	Ciagenny	Subliss421
Mummyjaz	Traciemae	Jawadmans	De1se	janie.91
withlovemarie	Normandy_Mermaid	Kathyl2010	sab1na26	qqqqqq78
Aleksis2010	Nic1980123	love_35	camilla-v	Mummyofsix
Spankyrocks	Mjaukovic

New Game Center Names Added

invisibleY	-nixin-	rein817	8IG*G*81	Gator Ghost Girl
lavender0212	Kaeleahsaurus	alanmalverix	Stellar12n0	Gvnten
(-=taigor=-)	compujay	Savoy1943	Violetgirl25	heikel101
Dranna92popka	grosserfrecher	Vondutch616	R28R	Bec732
M1SS_3	Murni Chew	Lollyland15	akimlay	Debbauer121

A couple of Game Center Names

Tonywyx

tmckenna5643

Kelforsyth

selfie123

New Game Center Names added

Compujay	Heldo 44	Noctur123	vivianbruns	hon3y1909
Wlfwoman2002	zchopinz	eyhyde	Epidemic76	Monische
enocmohamed	-varjess-	1503Tini	Soccer16hhs	Elena Mish
wazzaamufc	x3loo	Dethrone_23	jordanashley84	tiankh

Game Center Names

Noctur123	Heldo 44	jordanashley84	vivianbruns	hon3y1909
Wlfwoman2002	zchopinz	eyhyde	Epidemic76	Monische

Fishing Guide

How does fishing work?
Fixing boat costs 39000 coins. Without speeding up diamonds it will take three days. Using 60 diamonds you are set to go at once.

 Down the river you will discover a new fishing area and get to meet Angus, who will guide you through the basics of fishing. Once you have followed the tutorial Angus will give you 3 free lures and you will be ready to catch your first fish! Visit the fishing hut to check your progress in your uncles old fishing book, and there you will find a reward for each new type of fish you catch!

To create new lures just tap on the lure workbench and select the type of lure you would like to make.

 When you finally return home, you will find a nice stash of fish fillet to create new and exciting products with!

What is the scrapbook?
 When you tap on your fishing hut, you will find a scrapbook where you can keep a log on all the different fish you have caught and the rewards you have unlocked.

 There are 30 different fish species that can be caught and when you catch a new fish type, go back to your fish scrapbook, flip through the pages until you find its picture flashing and claim a reward. The rewards you receive depend on the weight of the fish. Obviously the heaviest catch will give the highest reward for each fish species. So make sure you catch them all, try and catch every kind of fish weight to get all the precious rewards!

Also, as you flip through the pages and wonder how to catch more of one type of fish or how to catch a new type of fish, take a closer look to find hints on what types of lures attract a certain fish and what fishing area you can find them. For example, tap and hold the pictures to read a brief description about the different types of fish.

How do I get lures?
The purpose of the lure is to use movement and color to catch the fish's attention. You can produce 5 different kinds of lures (red, green, blue, purple and gold) at the lure workbench and each lure attracts different kinds of fishes (have a sneak peek at the scrapbook and get a hint!). You get 3 red lures for free but you will have to produce more lures if you want to catch more fish

You don't need any resources to produce the red lure but you will need vouchers to produce other lures.

How do I fish?
To start fishing in any open fishing area just tap and hold a lure, and drag it into the water. Try to attract a fish to the bait by slowly moving it in the water. When a fish bites, a circle will appear around the pool and start to close. You need to keep the struggling fish inside the circle by pulling the line in the opposite direction to where the fish is swimming.

 If you can keep the fish inside the circle until it closes, you have caught the fish and can collect your reward from the fishing scrapbook. Don’t worry about the ones that get away, you can try again until you catch one! You won’t lose your lure if the fish get away.

Angus will show you how to fish when you first enter the fishing area. Angus will also help you out any time, just by tap him to see the tutorial again.

Fishing area cool down
Once you get fish from fishing area it goes to cool down. You will have to wait some time to fish again there. By opening more fishing areas it's easy to avoid waiting to fish again.

How to unlock fishing areas?
 It works the same way as unlocking expansion slots back at your farm. You will need a certain amount of land deeds, mallets and marker stakes to unlock any given area – the exact amount required will display when you tap on a locked area.

If you need expansion items to open an area, you can be patient and wait until you find the missing tools through playing the game (harvesting crops, collecting products from animals, spinning the wheel etc.), or you can purchase the missing tools with diamonds by clicking on the "+". Using the second option, you will be immediately able to unlock a new fishing area.

 There are several different types of fishing areas to explore. For example rocky areas, deep and shallow areas, reef areas. In different areas, different types of fish can be caught.

 Take a closer look at the pictures in the fishing book for clues about which areas contain which fish!

I lost my lure!!!
Luckily, you don't lose the lure if you don't catch the fish! You can try fishing with the same lure as many times as you need until you manage to catch a fish.

Only when you catch a fish, the lure is deducted from your lure box.

Fishing scrapbook - more info
Look for hints, even you have not catch fish, the location and lure picture show what where and what type of lure you should be using.

Every fish has three different weight levels, bronze, silver and gold. You can claim reward for all of those. So there's 30 different fish with 3 different weight levels, that equals 90 rewards on your scrapbook. Click fish image to claim reward.

Hay Day Update

Update v 1.11.47 (10 July 2013)


This new version (1.11.47) is Hay Day's 1 year Birthday update which comes with new features, summer theme, unique decorations, fixes and much more!

SUPER IMPORTANT NOTE: When you get into the game, you really want to check what Alfred brings you!! A special gift from the Hay Day team is coming to all of you..

Here are the release notes:

Specific birthday additions:

-To express our thanks, we'll send a diamond reward to every single player, personally delivered by Alfred the Postman to your farm house!

-New, exciting birthday party loading screen

New features:

-The event board: There's a new event board next to your roadside shop. Look out for time-limited special events that give out awesome bonuses! To kick things off, the first event will grant you double coins for completing truck deliveries! More awesome events to come. What's next? Check back every day to find out! ; )

-Summer Theme: Your farm animals love the summer! How do you like their fun and exciting new looks? All your favorite farm animals in sun glasses, snorkels and Hawaiian shirts!

-Summer Decorations: Celebrate the summer months with two new unique decorations that will bring some summer warmth to your farm! Available for a limited time, so get them before it's too late!

-New Products: What would the use of fish be without Fish & Chips (unlocks at level 41)? And for dessert? Some tasty chocolate covered popcorn (unlocks at level 44)!

-Exclusive New Decorations: Four unique, golden statues with some of your farm animals, inspired by iconic movie themes! Definitely worth the price: the ultimate status symbol for your farm.

Also:

-Chinese language support

-Bug Fixes: Fixed the missing Barn & Silo meter, freezing while visiting Followers and a few other minor issues!

Game Center Names

^(BREESMOM)^	angie 88	da.ca99	zzzboozzz	cullen
Krebs67	momgonerogue	star1383	JuleL7	Sueniza
Adalfie	Aninhabr	yanyan0318	nalyquach	dsmith123
Laurie_5	sabnakk	Ye3sun	fabiano.nichetti	Numam
Klickmaus	CherishPie	Steve&Eve3	Myrna612	Waterman0709
simple.b0y	yenifaridaaa	<~[DENNIS]~>*	Michyouknow	amajor1986
Cookie1117	pooky1708	denise60259	Cassandra.H	Cherrykool12

New Game Center Names Added

Rugratjamin	Cilli Girl	Lunchbox Lewis	Marlottina	ArcadianAngel
Holly.03	sandercools	Kbd1999	zedranreb	Mopsron
putrimoomoo	Walshdawg	Apachy2000	chloeeaye	artimtima
snuggles1680	Peachez126	L1SN4	tainacn	Jenn2002
tyvm	debb711	bigbelly65	Arestouboy	Lyn Bailey 1
JanetMalakian	hello1750	Thamasea	xmadel	sadmary1971

Missing Trees

I didn't think it was possible to remove rocks and trees and leave the land plots?

There was an issue some time ago that some farms had missing trees & stones in the expansion area. Shouldn't happen to new farms though.

Movie Tickets

The movie ticket is a feature that a random group of players can have at any given time. The tickets may appear & disappear from the farms at any time.

New Game Center Names

*<[REIN]>*	jjmpine	-+{5teph}+-	Gam3ah0lic	korin820
Jacena23	Janneke	stacenandy2013	thecursedbear	Mo By
ladyilonwick	Becka0616	Rudybabypug	Recycler38	craneuz
crayola82	burak2020	turtleteeth1968	Jenp24	Nikkiwoman

Ways you can accumulate building supplies

1. Harvest multiple crops at time
2. You can pay a lot of diamonds for them
3. Collect animal products 
4. Buy the supplies from other players by shopping in the Daily Dirt

5. Loot Mystery Boxes
6. Add lots of friends to your Game Center and you can scroll through their Roadside Shops (I find lots of supplies this way)

Grow crops. LOTS of crops! Even if you don't need them (just sell them in the store, or make something out of them like bread or chicken food and sell that)... just grow them! As you harvest, you will get land deeds, nails, etc.

The $2.4 Million-Per-Day Company: Supercell

The ‘Hit-Makers from Helsinki’ have posted massive revenues with a small, international team and few games. The game developer just raised $130 million on a $770 million valuation and could explode even further with new markets and a jump to Android.

The first thing you notice when you enter Supercell’s glassy Helsinki offices is the assortment of shoes strewn on the floor at the foot of a coat rack near the entrance. Finland's climate yields a lot of snow and it’s probably a good idea to leave frost-caked footwear at the door. The result is that business is conducted in socks and slippers.


Shoes or no, Supercell is the current king of mobile gaming, with its 8.5 million daily players generating $2.4 million every day, sometimes more. Supercell is already at a run-rate of more than $800 million for 2013, having earned $179 million before expenses in the first quarter alone. If Supercell plays its cards right, it could reach a billion by years end.

Oh, and one more thing—it only has two (2) games on the market right now, only available on iOS for iPads and iPhones/iPods: the social farming experience, Hay Day, and the tower defense game, Clash of Clans.

On Mondays, Supercell’s employees enjoy a catered breakfast together, with cold cuts, fruit, coffees, juices; and discuss whats happening within the company. On the black walls in the office’s main thoroughfare are written snippets of feedback the company's games have drawn from players. “I can’t get enough of Hay Day!” reads one. “My kids love to check on my barbarian horde,” reads another. “Ecelente juego muy adictivo y entretenido.”

What is the Draw?
Part of what makes Clash of Clans and Hay Day so insanely addictive is what Supercell employees like to call the “soul of the game.” This soul materializes through those small details that lead players deeper into the game, such as the charming aesthetics of game characters like sheep that overflow with wool when it’s time to sheer them or pigs that become so fat they cannot walk, indicating it’s time to harvest their meat.

According to Timur Haussila, a product lead and one of the brains behind Hay Day, the aesthetics are a big deal and, in fact, the visuals of the animals on Hay Day came first. “It has a huge impact,” he said. “Its the first thing that you see.”


Hay Day, by game developer Supercell, draws 4 million players per day, 69% of them women.

Another aspect of a game’s soul is emotion. You have to feel it, especially in a mobile game where screens are small and game play simple. Co-founder and Creative Director Mikko Kodisoja, told me that a good game should tickle a players  funny-bone, incite excitement and sometimes even anger.

You can not discount the social aspect of mobile gaming as a draw. Friends and game connections can cooperate on both of Supercell’s games. “We made sure that (Hay Day) is truly social,” said game product manager Stephan Demirdjian. “It means that on our platform not only can you visit other players, but you can help them. One of the core features of the game is that you can not only produce but also sell goods to other players.” That sell with in-game money. You can use real money to buy yourself game resources and power-ups.

Clash of Clans features organized conflict among groups of players. This breeds two things: a sense of community and the fire of competition. Groups of Clash players (called “Clans”) can coordinate attacks and share resources and all are locked in deadly (well, not deadly, but it seems that way) battle against other clans and players. The need to do right by your clan and also beat adversaries drives players to spend their own money to purchase in-game power-ups and resources.

“At some point it’s not the game that will suck you in but your clan or your alliance or the other people,” says Kodisoja.

Down with Bureaucracy
Supercell’s culture is all about small teams with autonomy doing what they do best. When I sat down with CEO Ilkka Paananen, a boyish 34-year-old decked out in Supercell attire, he told me his goal was to become the worlds least powerful CEO by relinquishing control to these “cells.” “Get the best people then get out of the way and let those people do their jobs,” Paananen said.

Every cell makes its own decisions – regarding how to change or whether to kill a game – and the idea of having an autocratic leader in any group is abhorrent to the company. Sure, there is a team member that keeps the group adhering to some kind of schedule, but the chemistry of autonomy seems to have created a sense of responsibility that keeps the cells moving of their own volition.

When you walk around Supercell’s offices, it seems that every group has its own corner, yet they freely mingle throughout the day. There are no personal offices at Supercell, just several conference rooms with names like “Ultramarine” and “Unicorn Tears,” (a room with couches, stuffed unicorns and a TV).

Growing and Growing and Growing and…
The 95-employee company is swelling. When I spent time with the customer support team in Helsinki, they told me that in September they had numbered six and now their ranks have grown to 15, with two more in an office in San Francisco (12 nationalities, giving support in 9 languages, handing about 20,000 customer communiques a week).

The analytic and engineering team has doubled in size in the past six months and is in search of personnel, said team lead Sami Yliharju, standing among his team beneath their “World Domination” map which displays real-time info on where in the world people are playing Supercell games. Yliharju likens his sectors growth to being strapped to a rocket. “Every few weeks we are running new servers,” he said.

A year ago the team overseeing the development and maintenance of the Clash of Clans game (4.5 million daily players) had five members. Now it’s up to 11, said team lead and company co-founder Lassi Leppinen. Leppinen estimates that there are almost 500,000 clans worldwide of no more than 50 members each. This spring, two people who had met at a meeting of one of those clans got married, he said, smiling. Who says mobile gaming can’t bring people together in a meaningful way?

In the US Supercell has a six-person outpost working out of co-working space in San Francisco. According to Paananen, the company will be taking over a new, dedicated office there that could eventually house 50 employees.

In total, the company's ranks are made up of 21 nationalities, 60% of employees are from Finland and, just to make things easier, all business is conducted in English.

Future?
By the numbers, Supercell is currently the hottest mobile gaming company on the planet. In the next year the ‘Hit-Makers from Helsinki’ will take several steps to try to send that success into overdrive: breaking into the lucrative Asian markets and bringing their games to Android. Traction in China alone – the Android-heavy, largest mobile market in the world – would be a tremendous financial success if they can pull it off through convincing localization.

Should Supercell experience any failures along the way, I doubt it would get the company down. My first night in Helsinki – dining on reindeer and salmon soup at a local restaurant with Kodisoja, Haussila and company spokesperson Heini Vesander – Supercell has a party when one of their ideas fails. The entire company meets, discusses what to take away from their loss and drinks champagne to celebrate. As Kodisoja told me that night, “We are not celebrating failure; we are celebrating the learning that comes from failure.”

Story at Forbes 4/18/2013

Supercell video game company

Supercell is a Finnish video game development company founded in June 2010 in Helsinki. Ilkka Paananen is the company's chief executive officer. The company's debut game was Gunshine.net, which could be played in any browser on any computer operating system. The company makes online games that offer a deeper experience than basic social media games while being more accessible than the hard-core PC online games.

Ilkka Paananen, founder and CEO of Supercell

Supercell started developing games for mobile devices in 2011 and has since then released two games: Clash of Clans and Hay Day. Accel Partners invested 12 million dollars in Supercell in 2011.

• In the multiplayer game Clash of Clans, players build their community, train troops and attack other players to earn gold and elixir. They also build defenses to protect from attackers. The game includes chat so players can communicate. Players can also join clans to aid one another with forces.

• In Hay Day players build a farm with fields and animals. They can gather crops to sell them to other players or to feed their animals and make value added products and feed. The game allows players to "friend" other players and engage in trade.

• Gunshine.net

Zombies Online/Gunshine.net Shutdown notice

On behalf of our entire team, we want to thank everyone for playing and contributing to the awesome Zombies Online/Gunshine.net community!

After 1,5 years of running the game both on the web and Facebook, we have closed the Zombies Online/Gunshine.net servers on Friday, 30th of November 2012.

We want to shout out our biggest thanks to all of you for helping us create Zombies Online/Gunshine.net, a massive game with a bagful of memorable moments!

Thank you again for all the good times!

Best Regards,
Zombies Online Team

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