Thursday, May 2, 2013

Hay Day (Supercell) is making 2.4 million dollars a day

Clash of Clans and Hay generate $179 million in first quarter of 2013

Supercell’s astronomic growth shows no sign of abating as it reveals it is now making $2.4 million a day from just two games.

As reported by Forbes, last year the Finland-based free-to-play developer grossed $100 million from Clash of Clans and Hay Day, but this year it has already nearly doubled its total revenue for 2012 by making $179 million in just the first quarter.

After Apple took its share, the company still took away $104 million.

The developer also recently raised between $100m-to-$150m in a funding round, valuing the company near $800 million.

The amount of revenue generated through its titles is up significantly from January, when the studio announced it was raking in $1 million a day.


Hay Day, clash of the clans

"It really is that simple - just design something great, something that users love," Paanenen told Forbes of the studio's success to date, somewhat ironically stressing the importance of putting fun above revenue.

In all, Supercell claims to have more than 8.5 million daily players stretched across its two mobile titles, with a focus on doing things differently than some of the industry's biggest players – Supercell's founders having previously worked at the likes of Digital Chocolate and Remedy – the key.

"After working for big companies and shipping over 165 games across 12 platforms, we all wanted to build a different kind of game company, the one we'd always dreamed of," Paananen told PocketGamer.biz as part of a recent studio profile.

"Quite simply, we thought that the best people make the best games and our main goal should be to get those people and create create a zero-bureaucracy type of environment for them. That was our inspiration."

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